Project overview

Project overview
Project overview

Every new restaurant starts with a first table, a first order, and a first impression.

We partnered with Frango from the moment it opened, introducing a new dining destination built around fire, bold flavors, variety, and an international menu with something for every craving.

From day one, we shaped Frango’s digital presence through strategy, content, campaigns, production, PR, and media buying, building awareness, introducing the menu, and giving audiences a reason to discover what Frango brings to the table.

Scope of work

Scope of work
Scope of work
  • Digital Strategy

  • Creative Direction

  • Brand Storytelling

  • PR Campaigns

  • Content Creation

  • Photoshoot & Video Production

  • Social Media Design

  • Media Planning & Buying

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The challenge

The challenge
The challenge

Launching a new restaurant meant building awareness and giving people a reason to try Frango for the first time.

With such a diverse menu, the challenge was to communicate its variety without losing a clear brand personality, creating a distinctive digital presence that could introduce different dishes while keeping Frango recognizable and consistent.

Our
approach

Our
approach
Our
approach

We built Frango’s digital world around fire, flavor, and variety.

Through appetite-led photography, dynamic video production, and engaging content, we introduced the menu one craving at a time while establishing a consistent visual presence from launch.

Strategic campaigns, PR activations, and targeted media buying amplified that presence, helping Frango reach new audiences, build awareness, and turn discovery into visits and orders.

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