Bringing an iconic Italian coffee experience to a new market meant introducing more than a cup of coffee, it meant introducing the world around it.
We partnered with illy Caffè as it opened its first branch in Egypt, translating its heritage, quality, and Italian character into a local digital presence through social media, media buying, photography, and video production.
As illy’s journey in Egypt grew, so did our partnership. From its first introduction to the opening of its second branch in Sheikh Zayed, we continued shaping how the brand connects with its audience across digital, content, and real-life experiences.
Social Media Management
Creative Direction
Content Creation
Photography & Videography
Media Planning & Buying
PR & Events
On-Ground Activations
illy arrived in Egypt with a globally established identity and heritage. The challenge was to introduce that world to a new local audience while preserving what makes the brand unmistakably Italian.
From digital communication to physical experiences, every touchpoint needed to feel true to illy while building awareness, relevance, and connection within Egypt’s competitive coffee scene.
Our approach was to introduce illy to the Egyptian market while preserving the heritage, quality, and Italian character behind the global brand.
We built its local digital presence through social media management, creative content, photography, videography, and media buying, showcasing everything from its signature coffee to its Italian-inspired food and café experience.
For the opening of the second branch in Sheikh Zayed, we took the brand experience beyond digital. We managed the event setup and brought the launch to life through entertainment, influencer collaborations, and on-ground activations, creating an experience that drove awareness, engagement, and footfall around illy’s growing presence in Egypt.
