Project Overview
What happens when the brands you already love become part of something completely new?
That’s the idea behind It’s A Boom, an international-Egyptian confectionery brand created to shake up the way people snack. By bringing globally loved flavors into unexpected new concepts, It’s A Boom turns familiar favorites into experiences made to surprise, excite, and be shared.
We partnered with It’s A Boom to take that energy beyond the product, building a digital world around discovery, indulgence, and the excitement of trying something you haven’t experienced before.
SCOPE OF WORK
Digital Strategy
Creative Direction
Content Creation
Photography
Video Production
Social Media Design
Digital Marketing Campaigns
PR Campaigns
Media Planning & Buying
The challenge
It’s A Boom wasn’t introducing just another confectionery brand, it was introducing a new way to experience familiar flavors.
The challenge was to communicate these unexpected concepts in a way that felt instantly exciting and easy to understand, while building a distinctive personality that could stand out in a fast-moving, highly visual category.
Every touchpoint needed to create the same reaction as the product itself: What is that? I need to try it.
Our
approach
We built the digital direction around curiosity, craving, and discovery, turning each product into an experience worth talking about.
Through bold content, appetite-led photography, engaging videography, and tailored storytelling, we showcased the unexpected combinations and internationally loved flavors behind the brand.
Digital marketing and PR campaigns extended that excitement beyond social media, helping generate awareness, conversation, and trial around each new snacking concept.