Project Overview
The name might bring you in for lobster, but the menu gives you plenty of reasons to stay.
Lobster Kitchen is a one-stop destination built around variety, bringing together seafood and a wide selection of favorite dishes under one roof.
We partnered with Lobster Kitchen to bring that variety to life across social media through appetite-led photography and creative content, showing audiences that there’s much more behind the name.
SCOPE OF WORK
Creative Direction
Content Creation
Social Media Photography
Social Media Management
Media Planning & Buying
The challenge
With such a distinctive name, it was easy for audiences to associate Lobster Kitchen with one thing: lobster.
The challenge was to shift that perception and showcase the breadth of the menu without losing the identity that makes the restaurant memorable. The content needed to make every dish feel worth discovering while presenting Lobster Kitchen as a destination for different tastes and cravings.
Our
approach
We made variety and appetite appeal the focus of the content.
Through food-focused photography and engaging social storytelling, we gave different dishes their moment, capturing their details, textures, and flavors in a way that made the wider menu impossible to overlook.
The result was a social presence that invited audiences to look beyond the name and discover everything Lobster Kitchen has to offer.