Artistry – Digital Marketing and Social Media

Project Overview

Mariam Coffee is more than a Turkish coffee brand — it is a story of heritage, love, and connection brewed into every cup.

Originating in Turkey and expanding across markets including Egypt, Qatar, Kuwait, and Bahrain, the brand was created to bring people together through the timeless ritual of coffee.

Artistry partnered with Mariam Coffee from the very beginning — shaping the brand’s identity, storytelling strategy, and digital presence, from the initial branding phase through social media launch and ongoing content creation.

SCOPE OF WORK

Brand Strategy
Brand Identity Development
Social Media Launch Strategy
Content Strategy
Content Creation
Social Media Management

Project Overview

Mariam Coffee is more than a Turkish coffee brand, it is a story of heritage, love, and connection brewed into every cup.

Originating in Turkey and expanding across markets including Egypt, Qatar, Kuwait, and Bahrain, the brand was created to bring people together through the timeless ritual of coffee.

Artistry partnered with Mariam Coffee from the very beginning, shaping the brand’s identity, storytelling strategy, and digital presence, from the initial branding phase through social media launch and ongoing content creation.

SCOPE OF WORK

Brand Strategy
Brand Identity Development
Social Media Launch Strategy
Content Strategy
Content Creation
Social Media Management

the
challenge

Mariam Coffee had a meaningful story at its heart, but the challenge was turning that story into a brand Egyptian audiences could feel part of.

While rooted in the tradition and ritual of Turkish coffee, its presence needed to feel culturally relevant in Egypt, warm, familiar, and authentic without losing the heritage behind it.

The goal was to move beyond simply selling coffee and build an emotional space around what coffee has always represented here: conversation, connection, and time shared together.

our
approach

We began with the story behind the name, a story of love, resilience, and reunion that became the emotional foundation for a brand built around human connection.

From there, we created #لسه_في_كلام “There’s Still More to Say,” inspired by the conversations that stretch over one more cup of coffee.

Arabesque textures, handcrafted ceramics, earthy tones, and intimate settings brought the heritage of Turkish coffee into a warm, contemporary world, making every piece of content feel like a moment shared over coffee.

We began with the story behind the name, a story of love, resilience, and reunion that became the emotional foundation for a brand built around human connection. From there, we created #لسه_في_كلام “There’s Still More to Say,” inspired by the conversations that stretch over one more cup of coffee. Arabesque textures, handcrafted ceramics, earthy tones, and intimate settings brought the heritage of Turkish coffee into a warm, contemporary world, making every piece of content feel like a moment shared over coffee.