Project Overview
What started with a passion for coffee in Dubai was ready to travel.
Built on the belief that coffee is a universal language, one that crosses cultures, brings people together, and turns everyday moments into shared ones, Oroblanco began its next chapter in Egypt.
We partnered with the brand as it made that journey, translating the spirit of Oroblanco for a new audience through digital marketing, content, photography, and video production. From Dubai to Egypt, the story remained the same: sensational coffee, made for everyone to enjoy.
SCOPE OF WORK
Digital Marketing
Creative Direction
Content Creation
Social Media Management
Photography
Video Production
Social Media Design
The challenge
Bringing an established concept from Dubai to Egypt meant more than introducing a new coffee destination.
The challenge was to preserve Oroblanco’s original character and philosophy while building relevance with a new local audience. In Egypt’s competitive coffee scene, the brand needed a digital presence that could communicate its quality and passion while making its universal approach to coffee feel warm, accessible, and inviting.
Our
approach
We brought Oroblanco’s philosophy of coffee as a universal language into its Egyptian digital presence.
Through digital marketing, creative content, photography, and video production, we captured the craft behind the coffee alongside the people, conversations, and everyday moments surrounding it.
The result was a warm, contemporary introduction to Oroblanco in Egypt, carrying the spirit that started in Dubai into its next chapter.