Sole e Sera, meaning “Sun and Evening,” is built around the transition from day to night — where laid-back moments evolve into vibrant experiences, each with its own mood and energy.
Artistry brought this concept to life through a complete brand identity and digital presence, creating a world that captures the warmth of the day and the bold, expressive energy of the night.
• Brand Strategy
• Branding
• Visual Identity
• Art Direction
• Digital Strategy
• Social Media
• Content Creation
• Creative Campaigns
• High-Production Photography & Videography
• Media Buying
The challenge was to build a distinctive brand from the ground up , one that could seamlessly shift between the relaxed energy of the day and the vibrant spirit of the night, while creating a strong identity designed to grow across different locations and experiences.
We translated Sole e Sera’s duality into a cohesive identity, from its visual language and tone of voice to its digital strategy and social media direction.
For the launch of its first branch in Sahel this summer, we developed ongoing social content, creative campaigns, and high-production photo and video that captured the full Sole e Sera experience. Supported by a targeted media buying strategy, the launch was designed to build awareness, drive engagement, and establish a strong presence both on-ground and online.
