Sole e Sera began with a blank page, a vision for an all-day destination that could belong just as naturally on Egypt’s North Coast as it could in the heart of Cairo.
The vision was to create an Italian-inspired concept that evolved with the rhythm of the day, from morning coffee and sunlit lunches to dinner, drinks, and late nights.
We shaped that vision from the ground up, defining the concept, positioning, name, and full visual identity. The transition from day to night became the heart of the brand, inspiring Sole e Sera, meaning “Sun and Evening” in Italian, a name that captures the experience while reflecting its Italian roots.
• Brand Strategy
• Branding
• Visual Identity
• Art Direction
• Digital Strategy
• Social Media
• Content Creation
• Creative Campaigns
• High-Production Photography & Videography
• Media Buying
The challenge was to create a distinctive brand that could balance the relaxed energy of the day with the vibrant spirit of the night, while remaining cohesive across every touchpoint.
More importantly, Sole e Sera needed to be bigger than a seasonal beach concept. The identity had to establish its first chapter on the North Coast while being strong and adaptable enough to evolve into a year-round city destination, including its first resto bar in Cairo, launching in 2027.
We translated Sole e Sera’s day-to-night concept into a complete brand world, from its visual identity and tone of voice to its social media and creative direction.
For its first North Coast season, we developed ongoing content, campaigns, photography, and high-production videography, supported by targeted media buying. Our role extended into the on-ground experience through event creative direction, production, and talent booking.
From the beginning, the brand was designed with its next chapter in mind. As Sole e Sera expands into Cairo with its first city resto bar, we are evolving the same brand DNA from a seasonal coastal experience into a year-round urban destination, while maintaining the identity, energy, and experience that define Sole e Sera.
